A friend who does web design northampton normally says that what makes a website is how the content is arranged. This includes any content in the website. Most of the content in a website includes graphics which can be still and animated and other contents like text, videos, photos and many more. The homepage is the gate to a website and it is what gives the first impression of a company. If it is not well designed it gives the wrong impression. It is by looking at the homepage that one gets the morale to continue browsing other pages within the website. When designing a website the look and feel of the website is important. One has to consider the rules of human computer interaction. This includes the color of the background, color and size of fonts that are to be used as well as the arrangement of text and graphics.